pART & abOUT
I combine the knowledge that I've acquired during my years as a copywriter and mediator with my experience in Psychodrama and Sociodrama, with a Bachelor's degree in History of Arts and a Master's in Expressive Therapies. I am interested in and inspired by - sharing, people, streets and society.
I come to where people are and get their attention.
My works are meant as an eye opener in order to encourage people to get engaged, to pARTicipate.
The dialogue with the audience is inseparable from the piece. The common denominator is always the commitment of both the artist and the audience to create an experience.
Dead or Alive - FORnEVER
The museums are packed with art pieces meant to last forever.
I'm taking the opposite direction - my art is FORnEVER.
I believe in art that emerges from daily life. My objects are familiar to everybody. I choose them because they teach a lesson in humbleness and temporariness ('Vanitas'), any attempt to hold onto them forever is subjected to ridicule.
Sometimes I use gimmicks, like wordplay and language twists, to catch attention, to make you take a pause. These are the first steps in order for people to reconnect - to themselves and to others. In connecting and sharing lay the seeds of healing. This is why my works belong to everybody. I sometimes put them in public spaces for passersby to take, and they are always reachable and affordable.
I see myself as an artist is who give birth to ideas and keep generating them. From here on they develop according to the dynamics and conditions dictated by the public and the location, it's a conversation piece - it's a game.
I developed in an urban environment. The atmosphere of individualism and togetherness,
of separation and cooperation, makes me act as a mediator and remind people of the things we all share. In my mind, the true meaning of being alive is embracing our brief existence and celebrate it with others. In that aspect and more the digital media and the social networks are extraordinary tools for me, in order to share ideas immediately but also to connect and stay in touch with others. I use platforms such as Facebook to present my works but also for sharing it and create artistic collaborations. One fun method
is the before & after game - for example, before might include hints to the whereabouts of the pieces around the city, and after might be the posting of photos of the pieces in their new homes.
When I “produce” a line of similar objects, they are not the same. Each one comes out different, much like people and like any human behavior.
My work is life oriented, my installations, are disposable and consumable, they gain life and evolve by being passed on to other people and even continued by them as a collaboration.
take pART - contACT me!
CV
Education
B.A. History of Art, Hebrew University of Jerusalem
M.A. Art Therapy, Lesley College
Professional studies - Sociodrama and Psychodrama, Playback Theater,
child and adolescent psychiatry.
Product design, mediation, recycling, lighting fixtures, Krav Maga, sellotape sculpturing.
Registrations:
Registered guide at the Israeli Art Therapy Association - authorized to provide guidance to guides. Registered by ministry of health.
Registered by ministry of law.
Experience
Individual and group therapy and guidance for a variety of ages and subjects,
in various formats (municipalities, Wizo, Al-Sam (anti drug use), Abarbanel psychiatric hospital,
Ministry of Education, theater, private clinic).
Teaching and creating unique learning programs for creativity development - in seminars and universities (Kibbutzim College of Education, Levinsky College of Education, Ben-Gurion University.
Planning and establishing 'School of Spontaneity' (authorized by the Ministry of Education).
Mediation - registered mediator at the Ministry of Justice.
Development of parents - children mediation model for all ages.
Copywriting and advertising management - in large advertising agencies (Tal-Arroyo, Arieli, Kesher Barel, Varshavsky-Freilich).
Art and Community-Social art
1987 and on - creative and expressive therapist.
2004 - "Woman-Mirror" group exhibition, "Women in the Head", Steinberg Culture & Arts Center, Holon.
2008 - Artist House Tel Aviv, Cube school graduate, 3 works.
2012 - FORnEVER project: the Kiosk of Eternal Concrete Popsicles. Located at the first ever concrete kiosk in Tel Aviv, 50 different popsicles cast in plaster. People picked popsicles, took them home and shared their pictures and stories over email and Facebook (FAF).
2013 - Leaf Talismans: inspired by O. Henry's "the Last Leaf". Sequel to the FORnEVER project, about the healing power of art an belief. A "talisman tree" with about 40 leaves-talismans, each with its own virtue,
for people to take home. I made the leaves together with people who took popsicles on the FORnEVER project, and a psychiatric department staff, who asked to take part (FAF).
2014 - Transparent People: displayed at Habima Sq. Tel Aviv, this installation is putting the focus on the invisible people, the ones in the background of our daily activities, the ones we hardly pay attention to: security guards, inspectors, cashiers, etc. 50 hollowed out, man shaped magnets, invited people to adopt them and share pictures of them at their new home (MATH).
2014 - Personality Mugs & Coffee stains: my own private Rorschach, interacts with other drinkers,
as part of "Women Learning in Coffee" group exhibition - expanded to a social project in which people
from disadvantaged groups contribute to society.
2015 - Vision Test: "Art That Touches" (ZeZe Organization). Three parts piece written in Braille, making them a vision test. Each part has its own writing ("do not touch”, "the writing is on the wall", "antiphrasis"), but what they all have in common is that they switch places between blind people and the ones that can see. The blind now have the advantage of being able to read, while the seeing need things to be made accessible for them.
2015 - RE:fresh widow: An artistic "broken telephone" game between 315 artists from different countries and fields, who transfer-copy each other in their own way.
2015 - Street R.I.P. (Rest In Pieces): At "Uriel Acosta", Florentine. Another part or the FORnEVER project, matchboxes with imprints of things on the verge of extinction from the streets (parking spots, animals, phone booths, mail boxes, eye contact etc.).
2015 - No Time for Crying Over Spilt Milk: A Time Gate at Midburn Decompression, one of 12 time related installations. Milk you don't cry over (never spills, never ends).
2016 -The street game- Street R.I.P- my work from 2015 was on exibhit for a week in a gallery with a number. Clues led to an extinct Phone booth which had a magnet with this number on it. The one who found it won the work (MATH).
2016 Corners – A street art project involving social media, which honors and respects street corners. Public relations for corners, to which we don’t usually pay attention (pLay attention to corners). The ‘manipulated’ corners become a pedestal to things which are neglected- disappearing- frustrating, thus making them important and notable. It is very successful, and got lot of attention (22,000 likes-shares- comments- and people from all over the world add their own corners).
2016 Corner exchange - in the exhibition –We Love Florentine- pictures of corners from all over the world were photographed on corners of Tel-Aviv and vice versa.
2016- Wake-Up city- prize
Received a commendation, given by the government to make a project of corners in other cities, with their residents. The process was documented and presented in an exhibition.
2017- A special project for the Wake Up City prize- Cornerstones-A project which is based on sentences of parents ( in Arabic, Russian, Hebrew), which builds common language between people
and languages.
2017 - Popsicles FORnEVER Vending Machine at the Jewish Museum Berlin. The museum purchased a special edition of 200 eternal popsicles (all equal, but each is different and interacts with the others), which will be presented in an automatic vending machine. An adequate location for the FORnEVER project, which takes a look at our attempts to hold the moment, to cherish, to save. Here, meanings like selling eternity in a vending machine at a reasonable price... the museum as a graveyard.
